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Hollywood Video Links With Nintendo on Staff Incentive

14 Oct, 2004 By: Erik Gruenwedel

In an effort to spur sales of Nintendo-related product during the holiday shopping season, Hollywood Video's Game Crazy sales personnel will be awarded cash bonuses on prepaid Visa credit cards beginning this month.

About 3,800 cards emblazoned with Nintendo's Mario video game character, Game Crazy, Nintendo and Visa logos will be distributed to Game Crazy staff at 700 outlets located within Hollywood Video retail stores nationwide.

Quantum Loyalty Systems, an Incline Village, Calif.-based provider of customer and employee-loyalty programs that allow retailers to offer employees cash incentives, created the Nintendo program. The bonuses are paid for with funds from a co-op promotions account Nintendo has with Hollywood.

Quantum Loyalty had created similar employee-incentive programs for Mazda, Kellogg's, Ford, and Hershey's, Ron Randolph-Wall, Quantum Loyalty's chairman said.

Kelley Poston, retail-marketing director at Nintendo, declined to reveal the cost of the promotion or exact financial incentive offered to Game Crazy employees.

“It hasn't been finalized at this point,” she said.

Cash bonuses paid to Game Crazy employees will be based on the entire staff exceeding sales goals by pre-determined percentages — not individual product sales.“The sales goals are not set by Nintendo, but by Hollywood Video,” said Poston, who added the Game Crazy incentive program was a first for Nintendo.

“It's a team effort,” she said.

A Game Crazy employee in Tustin, Calif., said the incentive program — the first of its kind for the video game unit — was going well and appreciated the group approach.

“If one person works certain days and the other doesn't work busier days, it equals out,” said the employee. “It's going pretty good.”

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