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'HM' to Serve Christians

11 Jul, 2007 By: Angelique Flores

The magazine is teaming with Christian Entertainment Review.

Home Media Magazine has partnered with Christian Entertainment Review (CER) to reach Christian retailers and consumers. The home entertainment magazine and CER, a marketing consulting company that services the Christian market, will produce a suite of media projects: a trade publication for retailers, a redesign of CEReview.org and an e-newsletter directed to consumers.

These new products - targeting Christian retailers, pastors, consumers and churches - will give studios and independent suppliers the opportunity to promote their titles and reach an audience of retailers and consumers interested in the Christian market.

“We have been looking at and studying the Christian market for more than a year,” said Thomas K. Arnold, publisher and editorial director for Home Media Magazine. “More and more studios are announcing Christian initiatives, and the Christian market is large and difficult to penetrate. We felt compelled to develop media opportunities specific to the Christian market.”

The publication, Christian Entertainment Review, is slated to launch Sept. 16 and will appear bimonthly as a separate magazine as well as a supplement to HM. It will act as a source of product information for retailers and will include pastor product reviews and a list of recommended products.

The Web site, CEReview.org, will launch by the end of 2007 and will function as a social networking site for the Christian community. It will feature pastor blogs, product reviews and product purchasing information. The site will also feature images, video clips and trailers of faith-based programming.

The e-newsletter, also debuting by the end of this year, will dispense entertainment news covering the Christian market. The coverage will be geared toward family and Christian values and will generate product awareness and direct response.

The studios already have been stepping up their efforts to distribute faith-based product. Lionsgate was the most recent studio to get into the Christian market. In April, the mini-major signed a distribution agreement with Christian publisher Thomas Nelson.

In September 2006, 20th Century Fox Home Entertainment debuted FoxFaith to distribute its growing stable of faith-based programming. Fox had been experimenting with the Christian retail market since 2002 and stepped up efforts in 2004 with the DVD release of The Passion of the Christ. The studio claims a 74% market share of adult faith-based entertainment at Christian retailers.

Sony Pictures Home Entertainment also has successfully marketed and sold titles in the “Left Behind” Christian thriller series.

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