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HIVE EXCLUSIVE: Nick.com to Rent PC Games Online

2 Nov, 2001 By: John Gaudiosi

Nickelodeon Online will use Into Networks' streaming software technology to power PC CD-ROM quality video games to broadband users on Nick.com and Nick Jr.com.

Beginning this week, broadband users will have the chance to rent THQ's Jimmy Neutron: Boy Genius game over the Web via Nick.com at a three-day rental price of $4.99 before it's available at stores on Nov. 12 for $29.99 or play the free game demo online. (THQ will also release a PlayStation 2 Jimmy Neutron game on Dec. 1.) These games will require no downloads and will quickly stream the gaming experience via broadband.

Based on the Dec. 12 Paramount feature film, which will spawn a TV series next year on Nickelodeon, this game is the first of several titles that will be available for online rental this year. Many of these games are expected to be previews or rentals of upcoming THQ PC titles. THQ has a long-term video game licensing deal with Nickelodeon.

"Given that the Nickelodeon Online broadband penetration is substantially higher than the national average, working with Into Networks provides us with another great opportunity to build our Internet business," said Mike Skagerlind, general manager, Nickelodeon Online. "Launching this technology on our sites presents our broadband users with an opportunity to sample new games and titles with ease, in the comfort of their own homes, while deepening their involvement with a new Nickelodeon character, Jimmy Neutron."

"Nickelodeon has established itself as leading source of quality kids video games. We are continuously working with our partners to create exciting games across a variety of platforms for Nick fans everywhere", stated Leigh Anne Brodsky, senior v.p., Nickelodeon Consumer Products. "By using Into Networks' streaming technology, we are able to provide these games to our consumers in an exciting, innovative way."

In other broadband news, EBGames.com, the online Web site for specialty video game retailer Electronics Boutique, has added Microsoft PC games to its broadband games-on-demand Web site at www.eb1.com. Microsoft's Age of Empires Gold Edition and Crimson Skies are currently among the 12 games available on the site, which is also powered by Into Networks. Games cost $4.99 to rent for 48 hours and consumers will be credited that amount if they choose to purchase the boxed copy of the game from EB.

Future Microsoft games will include Age of Empires II and Mech Commander 2. Take 2 Interactive, Infogrames and Eidos Interactive are also supporting the site with PC game content.

"These agreements further establish EB1 as the premiere provider of broadband gaming-on-demand services," said Seth Levy, president of EBWorld.com. "The selection of games and the quality of the technology at EB1 can't be beat. We are excited to have popular Microsoft games join the ranks of the hit titles available on EB1."

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