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HIVE EXCLUSIVE: Infogrames Shopping Games.com

15 Aug, 2001 By: John Gaudiosi

French video game publisher Infogrames, which acquired the mass market-based online video game site, Games.com, in January as part of its $100 million ($95 million in Infogrames securities and $5 million cash) purchase of 100% of the common stock of Hasbro Interactive, is now talking to AOL, Yahoo! and Microsoft about a possible sale or strategic partnership, according to sources in the video game industry.

“We are talking with companies interested in Games.com and are exploring various scenarios, including divesting the asset or perhaps identifying a strategic partner for the service,” said an official from Infogrames.

Infogrames closed down the Alameda, Calif. offices of Games.com shortly after acquiring the site. Games.com is currently running over 30 games and includes the licenses for popular Hasbro board games like Sorry!, Yahtzee, Monopoly, Scrabble and Battleship and classic Atari arcade games like Asteroids, Battlezone, Centipede, Super Breakout and Tempest. The site also offers basic card games. Since the acquisition, Infogrames has not added any of its own game content to the site or used the site to promote its vast library of game brands, instead sticking with its Infogrames.com site. The Games.com site was never updated to allow for e-commerce, as its “Buy Games” section still reads “Coming soon.”

Tom Dusenberry, who founded Hasbro Interactive and was c.e.o. of Games.com, left to join wireless company Call IT Entertainment.

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