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20 Sep, 2001 By: John Gaudiosi

The Los Angeles-based Academy of Interactive Arts and Sciences will hold the first annual D.I.C.E. (Design, Innovate, Communicate, Entertain) Summit (www.dicesummit.org) for leaders in interactive entertainment design at the Hard Rock Hotel in Las Vegas from Feb. 28 through March 1, 2002, in conjunction with the Fifth Annual Interactive Achievement Awards.

“I think the D.I.C.E. Summit will be a great opportunity for the Hollywood and game community to understand the many creative issues that the two have in common,” said Paul Provenzano, president and executive director of AIAS. “The Summit will serve as a way to share strategies and open up discussion about how the industries collaborate as both are now so dependent on technology in bring their creative vision to light.”

Some of the game industries top designers, including The Sims creator Will Wright, Age of Empires creator Bruce Shelley, Civilization creator Sid Meier, Ultima creator Richard Garriott, chairman and c.e.o. of Electronic Arts Larry Probst, general manager of Westwood Studios Louis Castle, are scheduled to speak at the summit. Speakers from Hollywood are also expected to attend as the two entertainment industries continue to grow and converge. Because D.I.C.E. is limited to qualified industry professionals, Provenzano believes it will be intimate enough to build strong relationships and offer direct interaction to exchange ideas and discuss issues of importance in interactive entertainment.

“The D.I.C.E. Summit is intended to purely focus on the creative process as well as provide a logical setting for our awards with are in their fifth year,” said Provenzano. “We think it's a unique event because of its size and focus and we don't feel it either compares or replaces any other event.”

“Interactive entertainment is our civilization's most rapidly evolving art form. A forum like D.I.C.E., where we can come together to share new ideas and solutions for challenges unique to this industry, is an essential tool for pioneers in our field,” said Lorne Lanning, president of Oddworld Inhabitants, who will speak at the summit. “D.I.C.E. is the perfect setting for interactive professionals to candidly discuss ways in which innovation and creativity will continue to shape the future of gaming.”

The Fifth Annual Interactive Achievement Awards show will take place on the first evening of D.I.C.E., Feb. 28, 2002. The show recognizes outstanding achievement and innovation in craft, console, computer and online games.

Like the Academy Awards, the Interactive Achievement Awards are based on nominations by the interactive entertainment community and voted on by Academy members. There are 30 award categories including: game design, children's titles, sound, programming, and awards for "Game of the Year" and "Hall of Fame."

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