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HIT Brings Kidvid Line to Universal

1 May, 2014 By: John Latchem

Kidvid producer HIT Entertainment, a subsidiary of Mattel, has struck a deal for Universal Studios Home Entertainment to take over home video distribution of its content library. HIT Entertainment properties include “Thomas & Friends,” “Angelina Ballerina,” “Barney & Friends,” “Bob the Builder,” “Pingu,” “Kipper” and more.

The deal gives Universal the rights to distribute, sell and market HIT titles in the United States and Canada across Blu-ray, DVD, electronic sellthrough and VOD platforms, starting Oct. 1. The two companies will also work to distribute new HIT content, including the upcoming “Thomas & Friends” feature length special Tale of the Brave, due in fall 2014.

“HIT Entertainment’s vibrant, preeminent brands are a spectacular complement to Universal’s outstanding portfolio of family franchises, including ‘Barbie,’ ‘Despicable Me’ and ‘Curious George,’” said Eddie Cunningham, Universal Pictures president of  worldwide home entertainment.

“With its strong expertise and footprint in content distribution across both brick-and-mortar and digital retail platforms, we are thrilled to partner with Universal Studios Home Entertainment to distribute and market HIT’s preschool franchises in North America,” said Sid Mathur, VP of the Americas for HIT Entertainment.

Universal already had distribution rights to home entertainment tie-ins for several other Mattel properties, including “Barbie,” “Monster High,” “Hot Wheels” and live-action content for “American Girl.” The new deal with HIT does not include “Fireman Sam” or “Mike the Knight.”

HIT Entertainment videos previously were distributed by Lionsgate.

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