'High School Musical' Debuts at No. 11 Jun, 2006 By: Thomas K. Arnold
Underscoring the growing financial clout of the youth market, a made-for-TV movie aimed at preteen girls outsold an $82.6 million box office hit to take No. 1 on the DVD sales chart for the week ended May 28.
Buena Vista Home Entertainment's High School Musical, an original movie that since January has been shown 10 times on The Disney Channel, debuted at No. 1 on VideoScan's First Alert DVD sales chart after selling more than 400,000 units its first day in stores, according to Disney. That made it the fastest-selling TV movie of all time. Industry sources say the sales momentum continued throughout the week, and that after six days the feature-length musical had sold 1.2 million units.
High School Musical easily beat 20th Century Fox's Cheaper by the Dozen 2, which arrived on video the same day after a successful box office run. Cheaper by the Dozen 2 landed in the second spot on the DVD sales chart, bumping the previous week's topper, The Ringer, also from Fox, to No. 3.
Cheaper by the Dozen 2, however, did finish first on Home Media Retailing's video rental chart for the week, with rental earnings estimated at $7.3 million its first five days in stores.
The Ringer held steady at No. 2 on the rental chart, earning another $6.3 million to bring its two-week rental take to $14.3 million, or 40% of its box office gross.