'High School' Graduates24 May, 2006 By: Thomas K. Arnold
The Disney Channel original movie High School Musical continued its winning streak after being released on video May 23, with the “encore edition” DVD selling more than 400,000 copies in a single day.
That makes it the fastest-selling TV movie of all time on DVD.
“The success of High School Musical on DVD continues the phenomenon of the franchise,” said Bob Chapek, president of Buena Vista Home Entertainment. “With the triple-platinum soundtrack at the top of the charts and the television program the highest-rated in the history of the Disney Channel, we are delighted that this release has set a new benchmark within our strong lineup of television properties.”
High School Musical is a made-for-television movie that's been called the pre-teen generation's Grease. High School Musical follows two teens from different cliques, Troy the jock and Gabriella the brain, who meet at a karaoke contest and discover their mutual love for music, singing and dancing.
Since its Disney Channel debut Jan. 20, High School Musical has aired a total of 10 times, delivering 34 million unique viewers to become the highest-rated original program in the channel's history.
The Walt Disney Records soundtrack hit No. 1 on Billboard's Top 200 in February and again in March. The first single, “Breaking Free,” went platinum after shooting up the Billboard Hot 100 to No. 4 from No. 86 in a single week, the largest jump in the chart's 48-year history. Four subsequent singles have each gone gold.
Accordingly, Buena Vista gave the DVD a huge sendoff, screening the film Saturday, May 13, at the El Capitan Theater in a gala “world premiere” complete with red carpet, legions of news crews and virtually all the film's stars.
“I didn't expect this to be as amazing as it is,” said cast member Ashley Tisdale, who plays Sharpay Evans. “We really didn't know what to expect. It's been great.”
The High School Musical: Encore Edition DVD includes both the original version of the film, as shown on television, and a sing-along version that displays the lyrics on the screen during all musical numbers.
Bonus materials include a “Learning the Moves” dance instructional featurette led by director and choreographer Kenny Ortega; a new music video, “I Can't Take My Eyes Off of You”; the music video “We're All In This Together”; and a behind-the-scenes “making of” documentary.A sequel is already in the works.