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Hi-Def Alliance Formed

15 Dec, 2005 By: Jessica Wolf

Representatives from the four market segments forging into the world of high-definition entertainment — consumer electronics, computer companies, content owners and service providers — today announced a cross-industry collaborative group aimed at helping transition consumers to high-definition products.

The High-Definition Audio-Video Alliance (HANA) includes founding member companies Charter Communications, JVC, Mitsubishi Digital Electronics America, Inc., NBC Universal, Samsung and Sun Microsystems. HANA members are working together to create industry design guidelines for secure high definition audio visual networks that will speed the creation of new, higher quality, easier-to-use HD products.

In addition to the founding members, ARM, Freescale Semiconductor and Pulse~LINK have joined HANA as contributing members.

"HANA brings together content providers, consumer electronics, service providers and IT with the sole purpose of addressing HD needs such as quality of service, ease of use and content protection," said Dr. Heemin Kwon, HANA president and Samsung executive vice president. "Since HANA is a cross-industry effort with members from each of the impacted HD industries, we can achieve the 'win-win' necessary to commercialize HD networks. HANA is a milestone among industry alliances because we are starting in the living room, not the home office."

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