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HEE Partners With Video Film Festival

4 Feb, 2003 By: Hive News

Home Entertainment Events (HEE) has partnered with film festival organizer Had to Be Made Inc. and hired Liz Crawford as group show director for all three of its annual trade shows; the Video Software Dealers Association's (VSDA) Home Entertainment, the East Coast Video Show and the AVN Adult Entertainment Expo.

Had To Be Made Inc. will expand HEE's independent filmmakers program at the VSDA's Home Entertainment 2003 event, to be held July 15 to 17 at the Rio All-Suites Hotel & Casino in Las Vegas.

Had To Be Made will manage and oversee this program, which has been renamed from "Filmmakers of Tomorrow" to the Filmmaker Program this year.

"Had To Be Made's reach into the independent filmmaking community makes them the ideal partner to expand this promising program," said VSDA president Bo Andersen. "Not only do they have expertise in independent filmmaking, but they have a retailer program in place to carry these films into independent video stores. This partnership provides an unparalleled opportunity for independent films to reach the consumer and for video retailers to offer unique product to their customers."

Had To Be Made will oversee a slate of seminars about bringing filmmakers, distributors and video retailers together. Additionally, the first Had To Be Made Film Festival Awards Gala will be held July 17, the final evening of Home Entertainment 2003. The festival will be running in more than 40 cities across the United States beginning next month.

"We think Home Entertainment 2003 provides the ideal forum to begin expansion of the Filmmaker Program. Independent filmmakers will learn from video retailers and retailers will discover more about the wonderfully rich and diverse product coming from our filmmaker community. Hopefully, this will increase the demand for these films," said Had To Be Made's CEO, Mike Kyle.

Established last year, Had To Be Made Inc.'s nationwide film festival lets filmmakers submit films for evaluation by industry professionals, independent video retailers and volunteers from the public. Selected films are then provided to participating video stores. The filmmakers are awarded cash from revenue generated and are able to prove their marketability for distribution channels, including cable, foreign, theatrical, and large-chain retailers.

The VSDA is a partner in Home Entertainment Events, which is owned by Advanstar Communications. Video Store Magazine is also owned by Advanstar.

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