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HDTV Prices Projected to Drop 15% in 2008

15 Jan, 2008 By: Chris Tribbey

All those consumers who bought an HDTV for the holidays may wish they had waited awhile.

According to a forecast by Menlo Park, Calif.'s Pacific Media Associates, flat-panel HDTV prices will drop another 15.6% this year, while the market for the TVs worldwide will grow 41%, to 113 million units.

“At this time last year, manufacturers were hoping that 2007 would bring some stability to flat panel HDTV pricing,” said Pacific Media VP Rosemary Abowd. “We estimate that the overall average street price declined 14.7% in 2007. The overall drop is smaller than for some individual market segments, however, as consumers have moved to larger screen sizes and 1080p resolution sets. These have higher price tags than the models favored in 2006, which has helped keep the average street price higher.”

Pacific Media estimates that unit sales grew 86% in 2007 over 2006, down from 89% in 2006 over 2005.

“The projected 41% unit growth for 2008 is still a healthy increase, but significantly less than the growth we saw in 2006 and 2007,” Abowd said.

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