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HD DVDs Draw Viewers Online

4 Dec, 2007 By: Angelique Flores

The Transformers HD DVD boasts numerous interactive special features.

Several HD DVD titles have seen significant usage of their Web-connected features.

Paramount Home Entertainment's Transformers had more than 80,000 unique online users, with 31% returning to download new content as it became available. Universal Studios Home Entertainment's Heroes: Season One, Knocked Up and Evan Almighty had an average of 30% of each HD DVD's purchasers going online to download content and connect with fans.

Web-enabled features on the Transformers HD DVD include downloadable Sector 7 Transmission videos; a Transformers Profiler with stills and bios; an Intelligence mode, which is a special data dashboard that gives stats on the Autobots and Decepticons; a GPS locator; factoids; and Menubots, which let fans customize their menus to various themes, from Bumblebee to Megatron.

The Heroes: Season One HD DVD features a Download Center with exclusive content, trailers and show updates; a Genetic Abilities Test, where fans can test themselves and post their “hero profile” to the “Heroes” community site on NBC.com, which will then trigger a unique access code to view exclusive content.

“We've only scratched the surface in offering Web-connected experiences to fans of hit movies and TV shows, so it was great to see so many connecting online for these titles,” said Ken Graffeo, EVP of HD strategic marketing for Universal Studios Home Entertainment and co-president of the HD DVD Promotional Group.

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