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HD DVD Posts New Animated Promos

20 Dec, 2007 By: Chris Tribbey

The HD DVD North American Promotional Group is using humor to tout its product.

On the group's Web site, www.thelookandsoundofperfect.com, two new animations have popped up, one promoting HD in general, the second discussing HD DVD as a necessity when going high-def.

Titled “Songs in the Key of HD,” the light-hearted animations feature a cowboy singing to a confused young man about what HD means. The first one doesn't mention HD DVD specifically except with an ad at the end. A second one has the cowboy singing about how the young man needs the right software to go with his HDTV.

The animations appear next to a series of live-action commercials promoting www.HDDVDNBC.com that feature former NFL coach Marty Schottenheimer talking about the benefits of HD DVD over DVD, combo discs and the definition of HD.

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