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HD DVD Players Hit 750,000

27 Nov, 2007 By: Chris Tribbey

Wal-Mart lowered the price of the second-generation HD-A2 player to $99.

Thanks to Black Friday, more than 750,000 HD DVD players are in U.S. households, the North American HD DVD Promotional Group announced Nov. 27. The group cites retailer reporters for the data, which includes Xbox 360 HD DVD player add-ons.

“HD DVD continues to gain momentum and market share with consumers,” said Ken Graffeo, EVP of HD strategic marketing for Universal Studios Home Entertainment, and co-president of the HD DVD Promotional Group. “With more than four weeks left for holiday shopping, HD DVD is turning out to be the perfect consumer electronics gift.”

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