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HD DVD Player Sales Top 100K Units

17 Apr, 2007 By: Erik Gruenwedel

The HD DVD Promotions Group April 17 announced that sales of HD DVD players in the United States have surpassed 100,000 units in the first year, making it the first high-definition format to reach that milestone.

The tally does not include sales of HD DVD PC drives or Microsoft's Xbox 360 HD DVD external drive.

The news comes as perennial Blu-ray Disc supporter Samsung Electronics last week announced it will bow a dual format, HD DVD/Blu-ray player — on par with a similar announcement in January from LG Electronics.

Next month, Warner Home Video will release The Complete Matrix Trilogy, one of the more than 70 combined new titles expected to be released before the end of July by the studio, Universal Studios Home Entertainment and Paramount Home Entertainment.

The HD DVD Promotions Group said more than 300 HD DVD titles will be available worldwide this summer, with additional titles slated for fall and holiday seasons.

With an entry-level HD DVD player below $400 coupled with aggressive marketing that offers buyers five free HD DVD titles with the purchase of any player, Toshiba said retailers have embraced the format with open arms.

“Toshiba remains committed to drive sales with strategic pricing and marketing to complement the rapid market adoption of HDTVs," said Jodi Sally, VP of marketing, Toshiba America Consumer Products. “Retailers are showing a significant increase in sales volume this month so far. On Amazon.com, our HD DVD players continue to rank among the top 10 best sellers of all DVD players, which says a lot about how consumers relate to price.”

Indeed, a manager at Second Spin in Costa Mesa, Calif., said consumer response to the Trans World Entertainment chain carrying HD DVD movies has been enthusiastic.

She said customers have been “psyched” since the store began carrying discounted HD DVD title selections, with several educating her on the merits of HD DVD.

“I was like, ‘wow, I never knew,’ the manager said.

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