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HD DVD Player a Hit with Free Movie Offer on Amazon

28 Aug, 2007 By: Chris Tribbey

The Toshiba HD-A2 HD DVD Player is the top-selling electronics item on Amazon.com, and the Web site is giving consumers added incentive to buy one.

Through Sept. 23, customers who buy a Toshiba HD-A2, HD-A20 or HD-XA2 will get three out of 55 HD DVDs offered on Amazon.com at no charge, in addition to the five free HD DVDs the HD DVD Promotion Group has been offering in its rebate program. The HD DVD Promotion Group rebate offer ends Oct. 31. Those who want to go with Blu-ray instead can buy a 60G or 80G PlayStation 3 and receive three free Blu-ray Discs through Amazon.com in addition to the five free discs Sony has been offering.

“We are confident this sales trend will continue as price continues to be a deciding factor in consumers' purchases,” said Toshiba spokeswoman Jodi Sally.

“Free movies promotions also continue to drive hardware sales at retail. We learned this when we introduced DVD players over 10 years ago. The HD DVD Promotion Group started a free movie promotion on Toshiba's players in November 2006 [and] this continues to be successful in driving player sales and continues to be promoted at many of our key retailers.”

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