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HD DVD Hits Shelves Today

18 Apr, 2006 By: Thomas K. Arnold

The first HD DVD titles are slated to go on sale today. Contrary to speculation, Toshiba players have, in fact, arrived at Best Buy and should be on sale today in at least some of the chain's locations.

Sources said players were shipped out beginning Sunday and are scheduled to go on sale at all Best Buy stores and select Sears, Wal-Mart, Costco and Tweeters locations by the end of this week. Software also will be available at those retailers.

“Retailers who have received players to date have reported very positivesales,” said Jodi Sally, VP of marketing with Toshiba America Consumer Products Co. “I am very pleased to see the demand for high definition content being fulfilled to the early adopters with our HD DVD players.”

Meanwhile, Universal Studios Home Entertainment is rushing Serenity to stores so it will join the two Warner Home Video titles slated to be available for sale today, The Last Samurai and Phantom of the Opera.

Warner's Million Dollar Baby was supposed to be available today as well, but has been postponed.

Other Universal titles in the HD DVD pipeline include Apollo 13 and Doom on April 25, followed by Jarhead, Cinderella Man and Assault on Precinct 13 on May 9, and The Chronicles of Riddick, The Bourne Supremacy, Van Helsing and U-571 on May 23.

Studios are shipping fewer than 10,000 copies of each title, in accordance with Toshiba's initial shipment of 10,000 players.

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