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HD DVD Group: May Movie Sales Set Record

11 Jun, 2007 By: Erik Gruenwedel

Spurred in part by Toshiba Corp.'s in-store $100 rebate on the $399 HD-A2 player, sales of HD DVD players reached 60% market penetration of all high-definition set-top players sold, according to the HD DVD Promotional Group.

Sales of HD DVD movies topped 75,000 units during the last week of May and reached a record for the month, the group reported.

Overall sales of both HD DVD and Blu-ray Disc movies reached a record $5.2 million during the first week in June, which represented a 31% increase from previous record.

The group reported that sales of Toshiba HD DVD players doubled with every successive $100 price drop, beginning in April when the retail price for the HD-A2 was cut from $499 to $399.

The trade group said 150,000 HD DVD players — led by sales of the HD-A2 — have been sold, which it claimed represented a 4 to 1 movie attach rate over Blu-ray.

“Toshiba's latest promotional efforts are clearly resonating with consumers and showing that price is king when it comes to hardware,” said Craig Kornblau, chairman of the North American HD DVD Promotional Group.

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