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HD DVD Ahead in Sales Growth

18 Jul, 2007 By: John Latchem


HD DVD players and movies enjoyed a recent sales surge.


The North American HD DVD Promotional Group announced that overall HD DVD hardware sales were up 37% from Q1 to Q2 2007, while software sales experienced a 20% increase in growth. The data is based on reports from NPD, Nielsen and the studios.

During the same frame, Blu-ray Disc hardware sales declined 27% and software sales were down 5%.

The spurt is credited to spring marketing efforts, which included a price drop for some HD DVD players to $299. Dedicated HD DVD CE players experienced a 183% quarterly increase, bringing the total number to 180,000 in the market.

A June 2007 report from the Consumer Electronics Association indicates most consumers are basing their purchasing decisions on pricing, and prices for HD DVD players have fallen 40% since the format's launch last year.

HD DVD promoters are touting a library of almost 1,000 titles for the holiday, including upcoming releases 300 and Heroes: Season One.

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