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Hasbro to Color Videonow's World

14 Jul, 2004 By: Holly J. Wagner

Hasbro will add color to its Videonow line of portable personal video players fpr children and has signed up actress Hilary Duff and skate star Tony Hawk to launch the new version.

In 2003, more than 1.2 million of the original black-and-white Videonow personal video players and more than 4 million proprietary video discs were sold, according to Hasbro. establishing it as an industry leader and tween "must have." Duff and Hawk are scheduled to introduce the Videonow Color player at Toys "R" Us Times Square Thursday. Duff's "Hilary Around The World" Videonow Color Personal Video Disc (PVD) and Hawk's "Tony Hawk's Secret Skatepark Tour" PVD will be featured in the advertising campaign.

"Videoonow Color has it all. The brand is a proven success by every measure, and we are confident that the millions of consumers already immersed in the VIDEONOW brand will love everything about VIDEONOW COLOR," said Brian Goldner, Hasbro's president, U.S. Toys Group. "We have put together an all-star lineup of content that kids will love to watch and also collect."

The Videonow proprietary PVDs - to be priced at about $8.99 each and $16.99 for three-packs – will offer popular franchises from Nickelodeon, including SpongeBob Squarepants, The Fairly OddParents, The Amanda Show (starring Amanda Bynes), All Grown UP!, and The Adventures of Jimmy Neutron, Boy Genius, as well as popular episodes of ABC's “America's Funniest Home Videos,” NBC's “Fear Factor,” “American Idol” and Discovery Kids' “Trading Spaces,” among others.

Retailing for approximately $75, the new player touts the programming and portability of the original Videonow player paired with ergonomic design, a larger, backlit screen and improved video playback quality.

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