Hart Sharp Wins Distribution Rights to <I>Super Size Me</I>17 May, 2004 By: Holly J. Wagner
Hart Sharp Video will sink its teeth into diet-crazy America with the domestic home entertainment distribution rights for director/producer Morgan Spurlock's award-winning documentary film Super Size Me, about the perils of gobbling down too much fast food.
“Gaining a title like Super Size Me is a huge step for Hart Sharp Video. This film gives us the opportunity to show the industry that an independent-owned company can take on larger theatrical fare,” Hart Sharp president Joe Amodei said. “I am very excited to be releasing Super Size Me into the home entertainment marketplace. It is a testament to the Hart Sharp Video staff that we can handle a release of this size and scope.”
For the documentary, Spurlock ate nothing but McDonald's food for a month. His parameters also included trying everything on the menu at least once and that if he was asked to super size his order, he had to say yes. The film, which details the effects the extreme diet had, sold out screenings at Sundance; South by Southwest (SXSW); Aspen; Philadelphia; San Francisco; Washington, D.C.; and Full Frame film festivals, and has created substantial critical and consumer buzz.
The movie won a Director's Award and was a nominee for the Grand Jury Prize at in its premiere at Sundance this year. Since then, McDonald's has announced the end of supersized portions and launched its “Bold Balanced Lifestyle Platform,” including smaller meals dubbed Adult Happy Meals. The film has also spurred several others to complete their own 30-day diets and has encouraged thousands of people to look at the way their own diets effect their lifestyle.
Hart Sharp will bring the title to VHS and DVD this fall under a deal struck by Samuel Goldwyn Films president Meyer Gottlieb, Roadside Attractions co-president Howard Cohen and Amodei.
“Being a truly independent company like Roadside Attractions and Samuel Goldwyn films, Hart Sharp is the perfect company to release Super Size Me on video. Their creativity, dedication and passion for the project made them the only real candidate for us,” Cohen said.
“We are looking forward to working with Joe Amodei and the Hart Sharp team to make Super Size Me a video hit of epic portions,” Gottlieb said.