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Hart Sharp Supersizes With Spurlock

30 Jun, 2006 By: Thomas K. Arnold

Hart Sharp Video is about to get supersized.

The independent DVD supplier, headed by veteran video marketer Joe Amodei, has inked a deal with Oscar-nominated filmmaker Morgan Spurlock and his production company, Warrior Poets, to distribute a new line of documentaries under the “Morgan Spurlock Presents…” label.

Spurlock and Amodei will pick the titles based on “distinct social relevance and importance to society and the world today,” according to the official announcement. The two worked together two years ago when Hart Sharp distributed Spurlock's controversial Super Size Me documentary, in which he chronicled his rapid weight gain, and health deterioration, while eating nothing but McDonald's fast food for 30 days.

Hart Sharp expects to release on DVD four to six “Morgan Spurlock Presents…” titles a year.

The first two titles in the series are The Future of Food, a documentary by Deborah Koons Garcia about genetically modified foods and their potential impact on society, and Czech Dreams, which chronicles the adventures of two film students who set out to document the influence of Western consumerism on Czech society.

“We're looking for movies that people haven't been clued into or that have gotten lost in the shuffle,” Spurlock said. “A lot of good movies come out but don't get distribution or TV, and we want to help people see these films that we feel are important and that might have an impact on them.”

Spurlock said he and Amodei will look beyond DVD and theatrical and help filmmakers get television distribution as well.

Amodei, who founded Hart Sharp Video in 2003, called Spurlock “one of the hottest documentary filmmakers today.”

“He has the remarkable ability to capture different issues in our society on film,” Amodei said, “and we look forward to bringing these films into the marketplace.”

Spurlock, nominated for a best documentary Oscar for Super Size Me, established his New York production company last year and has been working on both film and TV projects.

He recently executive-produced Class Act, which details the elimination of arts programs in public schools. This fall, Warrior Poets will release a new documentary, produced by Spurlock, about the commercialization of Christmas.

The second season of Spurlock's critically hailed TV series, “30 Days,” also will premiere on FX Television Networks later this year.

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