Hart Sharp Gets Columbia to ‘Super Size' Distribution15 Jul, 2004 By: Thomas K. Arnold
The controversial documentary Super Size Me will get super-sized distribution when it hits DVD Sept. 28.
Sources report Hart Sharp Video is partnering with Columbia Tri-Star Home Entertainment to get the film, about a man who gains a lot of weight after eating nothing but fast food at McDonald's for a month, into Wal-Mart and all other direct retail accounts.
Columbia TriStar is no stranger to controversial product, having picked up distribution rights a few years ago to Dogma and, more recently, Michael Moore's Fahrenheit 9/11.
Hart Sharp president Joe Amodei confirmed this report, noting that his own sales force will sell the film to traditional distribution and other existing accounts. “The Sony machine can take this film to the next level of distribution and get the film into consumer hands in a quicker fashion,” he said.
The DVD ofSuper Size Me ($26.99) will include a wealth of bonus materials, Amodei said, including deleted scenes, a commentary from director Morgan Spurlock, interviews with doctors about obesity and an interview with Eric Schlosser, the author of Fast Food Nation.