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'Harry Potter' Dominates Sales Charts

16 Mar, 2006 By: Thomas K. Arnold

Warner Home Video's Harry Potter and the Goblet of Fire was the runaway top DVD seller its first week in stores, with a strong debut at No. 1 on VideoScan's First Alert chart the week ended March 12.

The fourth film in the “Harry Potter” franchise sold 5 million DVDs its first day in stores, Warner reported, and continued that momentum through the weekend. Sources peg first-week sales at nearly 9 million units, which makes the film the top-selling DVD so far this year.

Universal Studios Home Entertainment's Jarhead came in second for the week, with estimated sales of 3 million DVDs. That translates to more than $50 million in gross consumer spending, compared to total theatrical earnings of $62.6 million.

New Line Home Entertainment's Just Friends debuted at No. 5 during a week that also saw all three previous films in the “Harry Potter” franchise reappear in the First Alert top 20: Harry Potter and the Prisoner of Azkaban at No. 11, Harry Potter and the Sorcerer's Stone at No. 13, and Harry Potter and the Chamber of Secrets at No. 14.

In addition, a boxed set of all four “Harry Potter” movies debuted at No. 19, despite a hefty list price of $73.92.

Also debuting on the DVD sales chart the week ended March 12: Universal Studios' Prime at No. 8 and Buena Vista Home Entertainment's Howl's Moving Castle at No. 9.

On Home Media Research's rental chart for the same week, 20th Century Fox Home Entertainment's Walk the Line held the line as the country's No. 1 rental, generating an additional $7.2 million to bring its two-week rental take up to $16.4 million.

Harry Potter and the Goblet of Fire finished second, with estimated rental revenue of $6 million, a relatively low figure that reflects the title's high purchase demand. Jarhead debuted at No. 3, with estimated rental earnings of $5.5 million.

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