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Hallmark Channel Launches to Help Boost Hallmark's Artisan-Distributed Videos

29 Nov, 2001 By: Editorial Staff


Hallmark Home Entertainment will use the relaunch of the old Odyssey Channel as the Hallmark Channel to boost awareness for its home video product.

Hallmark will use cross promotions and other marketing strategies to sell the video editions of movies and miniseries that premiered on the cable channel.

Santa Monica, Calif.-based Artisan Home Entertainment distributes Hallmark programs on videocassette and DVD.

Original Hallmark Channel programs in development include the four-hour miniseries Johnson County War, based on the conflict between homesteaders and cattle barons in 1891 Wyoming; and Stranded, an adaptation of Johann David Wyss’ Swiss Family Robinson.

Hallmark and Artisan will release Hamlet, starring Campbell Scott and Blair Brown, Dec. 18 on home video. Other Hallmark movies and miniseries are Voyage of the Unicorn, Prince and the Pauper, The Legend of Sleepy Hollow and The Hound of the Baskervilles.

“The launch of the Hallmark Channel…will play an important role in helping build awareness for the quality entertainment programs that Hallmark Home Entertainment brings to the home video marketplace,” says Erin Meeker, v.p. of operations for Hallmark Home Entertainment. “We plan to leverage this relationship to the fullest, with cross promotional programs and other marketing synergies.”


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