'Guadalupe' Appears on DVD10 Dec, 2007 By: Angelique Flores
As Catholics everywhere honor the feast of Our Lady of Guadalupe Dec. 12, Xenon Pictures is preparing to release a film on the iconic Catholic figure, backed with marketing support from Catholic organizations.
Guadalupe streets Jan. 8 for $24.98 and will be distributed by Lionsgate. The feature film intertwines the story of 16th century man Juan Diego and his encounters with the Virgin of Guadalupe with the present-day story of Spanish archaeologist Jose Maria and his investigation of the Virgin.
Guadalupe garnered $1.5 million from a limited theatrical run in the United States and Mexico. As Guadalupe is a popular religious figure for Latino Catholics, the film was made with the participation of Mexico's Institute for Guadalupan Studies.
And now Xenon has national marketing support for the DVD from numerous Catholic-based organizations, churches and Web sites.
“That really makes a difference, especially with this genre,” said Kristi Alires, VP of product management for Xenon. “[Faith-based organizations] really get behind a title to get more family friendly films out there.”
The Web site 4marks.com, which is a like Catholic MySpace and YouTube, has added a folio profile for Guadalupe, with information about the film, video clips, a message board and friend list.
Dating site Catholicmatch.com, a service owned by 4marks.com will feature clips of the film on its Web site throughout December and send e-mail blasts to subscribers to promote the release. The site, which has more than 200,000 users, will also host Guadalupe parties the week of the DVD release to screen the film.
Xenon has been working with various Catholic organizations and churches around the country to screen the film on or around Dec. 12. Univision also is airing the film on its TV network this month, and the film will have a limited theatrical run in Puerto Rico this month.