GTA Tops $500M in First Week7 May, 2008 By: John Latchem
Take-Two Interactive Software reported that its Grand Theft Auto IV video game has shattered records for first-day and first-week sales of an entertainment product.
Since debuting April 29, the game sold 3.6 million units globally its first day, bringing in about $310 million, and 6 million units globally its first week, for an estimated retail value of more than $500 million, according to Take-Two.
Grand Theft Auto IV, developed by Rockstar North for Microsoft's Xbox 360 and Sony's PlayStation 3 consoles, lets gamers play as an immigrant gangster who embarks on various criminal enterprises. The game is rated ‘Mature' for extreme violence, and Mothers Against Drunk Driving reportedly complained the game allows players to simulate driving while intoxicated.
The previous incarnation of the popular video game franchise, Grand Theft Auto: San Andreas, released in 2004, had to be re-rated to ‘Adults Only' after players unlocked a hidden feature that allowed players to engage in sex acts.