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Grouper Announces User-Generated Channel on Sony's Bravia TVs

8 Jan, 2007 By: Thomas K. Arnold

LAS VEGAS — User-generated content (UGC), the stuff that has made YouTube a huge hit with the under-20 generation, is coming to TV.

Sony Electronics this year will launch the company's first Internet video system, and most new Sony TVs — beginning this spring with the newest generation of Bravia flat-panel LCD TVs — will accept an attachable module that can stream broadband high-definition and other Internet video content directly to the TV, without using a personal computer.

Viral video site Grouper Networks Inc., bought last year by Sony, will have its own channel on the new Internet video system. AOL and Yahoo also will supply content, as will Sony Pictures Entertainment and Sony BMG.

“While other companies struggle with standard definition, Sony has developed a scalable Internet HDTV solution with some notable partners providing content,” said Sony Electronics president and chief operating officer Stan Glasgow.

The module can be easily attached to, and concealed behind, the TV. It links the TV set directly to the user's broadband Internet service via an Ethernet connection.

The system will be available this summer; pricing has not yet been announced.

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