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'Gridiron' Kicks Off at No.1 in Sales

25 Jan, 2007 By: Thomas K. Arnold

Two new releases that did so-so at the box office took the two top spots on the national DVD sales and rental charts for the week ended Jan. 21.

Sony Pictures Home Entertainment's football drama Gridiron Gang finished first and Lionsgate's Employee of the Month came in second on the Nielsen VideoScan First Alert sales chart.

On Home Media Magazine's rental chart, the order was reversed, with Employee of the Month scoring a narrow victory over Gridiron Gang. The former, a screwball comedy starring Jessica Simpson, generated an estimated $5.3 million in rental revenue, or 18.7% of its $28.4 million theatrical gross. Gridiron Gang tallied $5.2 million, or 13.5% of its $38.4 million box office take.

The previous week's most popular DVD, Lionsgate's adrenaline-laced Crank, slipped to No. 3 on the rental chart, with $5 million. After two weeks, the film already has earned 40% of its theatrical gross at the rental counter alone.

On the sales front, Crank sank from the top spot to No. 6. Right behind Gridiron Gang and Employee of the Month on First Alert were two other newcomers, New Line's The Texas Chainsaw Massacre: The Beginning and Genius Products' The Protector, a martial-arts actioner from The Weinstein Co. The No. 5 spot went to 20th Century Fox's The Illusionist, No. 2 the previous week.

Massacre debuted at No. 5 on the rental chart, while The Protector is exclusive rental title at Blockbuster Inc. and thus is not tracked.

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