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GreenCine Adds DVD Sellthrough

20 Mar, 2006 By: Erik Gruenwedel

Second-tier online DVD rental service GreenCine March 20 announced it would add sellthrough to a business portfolio that includes mail rental and video-on-demand.

The San Francisco-based company claims an 80,000-title library consisting primarily of independent, documentaries and foreign fare.

With online rental pioneer Netflix and Blockbuster Online dominating the Internet space, secondary players such as GreenCine, DVD Avenue, and DVD Barn, among others, have to accelerate their service options to remain competitive.

“While most e-tailers merely supply access to movies familiar to the average customer, [we] provide a discovery engine for anyone to find those same titles while learning about remarkable films that they never knew existed,” said Jonathan Marlow, GreenCine's director of content acquisitions and business development. “Our aim is to facilitate the entire process, from initial discovery to download, rental or sale.”

GreenCine, which boasts five distribution centers nationwide, said it would provide free shipping for orders above $50.

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