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Google 'Very Close' to Creating YouTube Content Filter

17 Apr, 2007 By: Jessica Wolf

Google is working on a system to filter out copyrighted content on Youtube.com, Google CEO Eric Schmidt said at the National Association of Broadcasters this week.

The Google chief was widely reported as saying that Google is “very close” to having an effective filtering tool to keep average Joe Youtube posters from loading the site with copyrighted videos, especially content from major studios.

Google currently is embroiled in a lawsuit for that issue with Viacom Inc., though upon demand, the Internet company did pull down hundreds of thousands of clips from such popular Viacom-owned shows as “The Daily Show,” “The Colbert Report” and “South Park.”

Google's new filtering system is reportedly called Claim Your Content and it automatically will recognize copyrighted content.

Youtube's troubles on this front started well before the user-generated video site was purchased by Google for an astounding $1.65 billion in October of last year. Prior to that, Youtube was forced to take down a popular “Saturday Night Live” sketch, “Lazy Sunday,” which had been getting millions of hits on the site.

Just last week, SNL creator Lorne Michaels told the New York Observer he wished clips from the show were still available on the rather controversial Web site. “YouTube has been great for us,” Michaels told the publication. Unlike other plans, the supplier has to place SNL clips online, which have not quite materialized yet.

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