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Google, MTV Test Video Distribution

7 Aug, 2006 By: Erik Gruenwedel

Google Video and MTV Networks announced Aug. 7 they are collaborating to begin later this month offering ad-supported video for consumers and third-party Web publishers.

Initial content would come from MTV, including plot line clips from upcoming third season of “Laguna Beach,” promotional clips for the MTV Video Music Awards Aug. 31 and episodic clips from Nickelodeon's “SpongeBob SquarePants.”

Nickelodeon, like MTV, is a unit of media giant Viacom. Select MTV programming is currently available for download-to-own on Google Video.

“We're excited to work with MTV Networks on new ways of distributing its content to consumers via the Internet and on Google Video,” said Eric Schmidt, Google's CEO. “With the combination of our video technology, and extensive advertiser and publisher network, Google is in a leading position to help content owners, web publishers and advertisers generate interest and increase revenue opportunities.”

Judy McGrath, chairman and CEO of MTV Networks, said the company's brands on Google could become “great navigational tools” for consumers.

Separately, Google and News Corp. announced a three-year, nine-month $900 million revenue-share deal making the Mountain View, Calif.-based search behemoth the official search and text-based ad partner for a majority of Fox Interactive Media Network properties, including MySpace.com.

While the deal does not include content sharing, executives from both companies did not rule out the possibility down the road.

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