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Google Accused of Directing Traffic to Piracy Web Sites

12 Feb, 2007 By: Jessica Wolf

Hollywood studios seem to be growing weary of battling with Internet companies in the fight to keep intellectual property in the proper fold.

According to a story in The Wall Street Journal Monday, News Corp., Viacom Inc., Sony Corp NBC Universal, Time Warner Inc. and Walt Disney Co., have accused Google of deliberately directing traffic to Web sites that were engaged in harboring movie pirates. The story cites unnamed sources “familiar” with the situation.

The Wall Street Journal reported that Google directed traffic to two unnamed Web sites that “fostered” piracy and that representatives knowingly purchased advertising space on those Web sites that also were rife with techniques for pirating movie content online.

Google executives did not immediately return a request for comment, but according to the Wall Street Journal story, the Internet giant told studios last week it would be instituting new procedures to put the kibosh on such activities.

Google's famously purchased Youtube.com last year, the site where users are encouraged to “broadcast themselves,” but where copyrighted property keeps making the virtual rounds.

Just last week, Youtube also took down hundreds of videos from Viacom Inc.-owned properties, after that media provider demanded it of parent company Google.

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