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Global HDTV Homes to Reach 44M This Year

10 Apr, 2008 By: Erik Gruenwedel

Declining prices for high-definition televisions and digital set-top boxes, including digital video recorders, will contribute to nearly 44 million homes having an HDTV by the end of the year, according to a new report.

London-based Informa Telecoms & Media said the tally represents a 131% increase from 19 million homes globally at the end of 2007.

Informa analyst Simon Murray said television broadcasters are increasingly incorporating HD services and upcoming global sporting events such as the Olympics and Euro 2008 soccer competition —both televised in HD — will spur HDTV consumption.

“Digital platforms now use HD channels as a differentiator against their competitors,” Murray said. “There are no hard and fast reasons why HD works, but take-up grows substantially when a tipping point of choice (around 20 channels) is on offer.”

Indeed, ramp up of HDTV homes does not necessarily translate into HD viewing. Murray said just 4% of HDTV homes would actually watch HD content by the end of the year.

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