'Glengarry Glen Ross' on DVD for First Time13 Sep, 2002 By: Jessica Wolf
“Only one thing counts in this world: get them to sign on the line which is dotted.”
People have been quoting lines from Glengarry Glen Ross since the tense drama debuted in theaters in October 1992 and its popularity has grown to almost cult status.
And, since DVD started becoming the home video format of choice, consumers have been clamoring for a digital Glengarry, said Jeff Fink, president of sales and marketing for Artisan Home Entertainment.
Artisan celebrates Glengarry's 10th anniversary with a special edition DVD available Nov. 19. The film has been available on VHS for a decade, but this release marks the first time it has been available on DVD in the United States. Glengarry stars the late Jack Lemmon as a down-on-his-luck salesman up against some cutthroat coworkers played by Al Pacino, Kevin Spacey and Alec Baldwin.
“It's one of the most requested titles that has ever been released to DVD,” Fink said. “It's actually our highest prebooking release we've had on Amazon.com. We've received higher preorders on that than any other special edition release.”
Fink said Artisan took special care to give the film the attention it deserved and decided the 10th Anniversary was the perfect time to roll out a special edition.
“We've been working on remastering the movie itself and we really wanted to put out a special features that would appeal to DVD enthusiasts and movie consumers in general,” Fink said. “We also wanted to make sure this release fits into the standards Artisan has set with other special edition releases like Reservoir Dogs and Rambo.”
The disc boasts newly remastered anamorphic widescreen and full-frame versions of the film and arrives fully loaded with extras, including a tribute to Lemmon, a new 30-minute documentary, new interviews with cast and filmmakers, and audio commentary with director James Foley.
Fink said Artisan has already gotten a great response from the retail community for this title.“I think retailers now are clued in to the fact that these special editions are treated like new releases by the consumer,” Fink said. “There is high expectation before they get released and a high sell-off rate once they reach the marketplace.”
Artisan plans to spend more than $1 million on a two-tiered national print advertising campaign, one part promoting the Glengarry Glen Ross 10th Anniversary Special Edition, the other part using the DVD as a tent pole release to promote Artisan's series of special edition DVDs.
An on-pack sticker on the Glengarry Glen Ross DVD will offer DVD shoppers a $5 mail-in rebate if they purchase Glengarry along with one other of select Artisan special editions including Reservoir Dogs 10th Anniversary Edition, the Rambo trilogy, T2, Total Recall, Basic Instinct and The Doors.
Fink said Artisan has also updated the original VHS box art, and given it a new, sleek metallic look for collectability.