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Gilula Named EVP at Wellspring

16 Mar, 2004 By: Erik Gruenwedel

Industry veteran Mark Gilula has been named EVP of home entertainment for Wellspring Media.

Gilula, who was brought on last December as a consultant to coordinate activities with Wellspring's sales team, will now oversee daily operations, including distribution and marketing, in addition to being a member of senior management.

“Mark will play a central role in our expansion plan and in executing our corporate acquisitions strategy,” said Al Cattabiani, president/CEO of Wellspring, whom Gilula reports to in New York.

Gilula's decision to come on board full-time came as a result of Wellspring's $8 million sale last month to entertainment and media company American Vantage Media Corp. (AVMC), a subsidiary of publicly traded American Vantage Companies (Video Store Magazine, Feb. 14).

“I'm very excited because they are talking about building up the company and doing a lot of other acquisitions,” said Gilula. “In the past 24 months, there has been a focus on foreign films, now we will be looking at larger foreign films as well as expanding into more English-language art-house films and independent films.”

In addition to a change in theatrical management at Wellspring that translates into a broader base of films and release patterns designed to positively impact home video, Gilula said Wellspring will be beefing up its repertoire of wellness product in addition to expanding additional genres such as performing arts and documentaries.

“There is a tremendous amount of upside with the company's catalog,” Gilula said, adding that traditional distribution channels will be opened to mass markets and mass merchants where appropriate.

“The catalog has not been marketed to its potential,” he said. “New resources and personnel mean a lot of energy … and more of a marketing-oriented company going forward.”

In a related matter, Kimberly Rubin, senior director of marketing, has been promoted to VP of marketing and will report to Gilula.

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