Gibson's 'Apocalypto' Tops Charts31 May, 2007 By: Thomas K. Arnold
Mel Gibson's brutal tale of the fall of the Mayans, Apocalypto, gave distributor Buena Vista Home Entertainment the top berth on both the national DVD sales and rental charts the week ended May 27.
The film, which grossed $50.9 million in theaters, bumped last week's top seller and renter, New Line Home Entertainment's Pan's Labyrinth, to the No. 2 spot on the Nielsen VideoScan First Alert sales chart and Home Media Magazine's rental chart. Apocalypto generated an estimated $6 million in rental revenue its first week out, while Pan's Labyrinth brought in an additional $5.6 million at the rental counter to bring its two-week take to $12 million, or 32% of its theatrical gross.
The Gibson film also trumped two other new theatrical features that debuted in stores last week. Warner Home Video's critically hailed Letters From Iwo Jima, which earned $13.8 million in theaters, debuted at No. 3 on the sales chart and No. 4 on the rental chart, with estimated rental revenue of $4.4 million. 20th Century Fox Home Entertainment's Epic Movie bowed at No. 4 on First Alert and No. 3 on the rental chart, with $5.4 million.
Two TV DVD collections debuted in the First Alert top 20: Buena Vista's Scrubs: The Complete Fifth Season, and Warner's The O.C. — The Complete Fourth Season.
Also new to First Alert: the first two “Pirates of the Caribbean” movies, riding on the theatrical awareness of installment No. 3. Dead Man's Chest finished the week at No. 7, while The Curse of the Black Pearl was No. 9.