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Genius Signs Ex-WHV Chief Jim Cardwell

6 Feb, 2006 By: Erik Gruenwedel

Genius Products CEO Trevor Drinkwater apparently has fond memories from his days as an executive with Warner Home Video. Los Angeles-based Genius this morning announced it has signed former WHV president James Cardwell as a consultant.

Cardwell, who was unexpectedly fired by WHV in October, will consult on a variety of issues including worldwide business development, strategy for emerging technologies such as video-on-demand and the build-out of the financial and operational infrastructure.

Genius in December formed a domestic home video distribution company for all feature films and direct-to-video releases owned or controlled by The Weinstein Co., the multi-media company formed by Miramax Films Corp. co-founders Bob and Harvey Weinstein.

Cardwell joins fellow ex-WHV president (and Genius consultant) Warren Lieberfarb, who he replaced in January 2003, a month after Lieberfarb was fired by WHV.

“Having worked with Jim for many years at Warner Home Video, I have the utmost regard for his incredible intellect and deep understanding of our business,” said Drinkwater. “He will play a key role in facilitating the rapid expansion of our distribution infrastructure. I am thrilled to be working with him again.”

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