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Genius Partners With Quincy Jones III for Urban Line

9 Oct, 2007 By: Thomas K. Arnold

Genius Products LLC, the home entertainment distribution company owned by The Weinstein Co. and Genius Products Inc., has partnered with Quincy Jones III and QD3 Entertainment, a leading producer and aggregator of urban content, to produce and acquire original home entertainment titles and feature films.

The multiyear output deal, with QD3 affiliate Digerati Holdings LLC, will yield at least two original titles a year. QD3 Entertainment also will work jointly with Genius to acquire completed or nearly finished urban titles for sole distribution under the QD3 Entertainment brand.

Since its inception in 2002, QD3 Entertainment has amassed a library of more than 2,000 hours of film. One of the company's most successful urban direct-to-DVD titles is Thug Angel, the biopic on late rapper Tupac Shakur. In addition to its own broadband channel at www.qd3.com, the company has a number of strategic cross-platform distribution partnerships with such key players as Comcast, Joost, Nickelodeon and BET.

Quincy said QD3 is “committed to producing provocative, entertaining and engaging projects.

“I look forward to expanding the reach and quality of our programming with Genius as our partner.”

The first title, already in production, is Who Shot Ya, a documentary that examines the violence in hip-hop through conversations with prominent rappers discussing their personal experiences being shot. The film also aims to shed light on the larger epidemic of gun violence and its disproportionate impact on young men of color.

Genius, which is 70% owned by The Weinstein Co., also has linked with more than a dozen content partners in the last two years to help it bulk up in market share, from World Wrestling Entertainment and Asia Extreme to Classic Media, Discovery Kids and Animal Planet.

“QD3 Entertainment has a proven track record of both creative excellence and commercial success,” said Trevor Drinkwater, CEO of Genius Products. “We welcome them into the Genius family and anticipate working together on important and entertaining titles beginning with Who Shot Ya.”

Genius chairman Stephen K. Bannon added: “We are continuously expanding our position in the entertainment industry through the introduction of new brands and content provider partnerships across the four verticals of sports, faith/family, lifestyle and independent film product segments. QD3 represents a tremendous opportunity to expand our independent film segment by creating and distributing new product.”

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