Genius Offers Digital Fare to Netflix, CinemaNow and Vudu19 Mar, 2008 By: Erik Gruenwedel
Genius Products LLC March 19 said it inked non-exclusive digital license rights of non-Weinstein product with CinemaNow, Netflix and Vudu.
Financial terms of the deal for unspecified Genius product were not disclosed.
CinemaNow, Netflix and Vudu separately offer digital distribution ranging from streaming and download-to-own to video-on-demand.
The move comes as Santa Monica, Calif.-based Genius attempts to derive 50% of net revenue in 2008 from non-Weinstein branded content, including Genius' library of about 1,500 catalog titles.
“The expansion of our interactive and digital commerce distribution will further leverage our platform and expand relationships with our many branded partners,” said Trevor Drinkwater, president and CEO of Genius.
Genius is 70% owned by The Weinstein Co., which is co-owned by Miramax founders Bob and Harvey Weinstein.