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Genius Dips Into Warner Well, Again

5 Mar, 2007 By: Erik Gruenwedel

Genius Products, the Santa Monica, Calif.-based distributor 70% owned by The Weinstein Co., March 5 announced the appointment of Ed Byrnes to newly created position of EVP, finance, systems and information technology.

Byrnes, a 30-year career veteran with Warner Bros., was instrumental in helping the studio establish an international home entertainment unit in 1980, a precursor to the current Warner Bros. Home Entertainment Group, including Warner Home Video.

Byrnes rejoins former Warner executive and Genius CEO Trevor Drinkwater, who has hired several Warner personnel, including former WHV presidents James Cardwell and Warren Lieberfarb as consultants.

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