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Genius to Bow First Video Game

10 Mar, 2008 By: Erik Gruenwedel

Determined to mine revenue beyond DVD releases from The Weinstein Co., Genius Products Inc. said this summer it would enter the video game publishing and distribution market with the release of Line Rider.

Santa Monica, Calif.-based Genius is 70% owned by The Weinstein Co., whose principals, Harvey and Bob Weinstein, co-founded Miramax Films.

Developed into an online sensation in 2006 by Slovakian university student Bo‰tjan Cade?, Line Rider revolves around a boy on his sled who faces challenges ranging from bullies and physical obstacles to user-generated puzzles. The video game, published by inXile Entertainment, is compatible for the Nintendo Wii, DS and the PC.

Genius plans to offer several game titles later this year.

“This marks the beginning of our entrance into the fast growing and exciting interactive software category and expansion of our distribution expertise in multiple entertainment based product categories,” said Genius president and CEO Trevor Drinkwater.

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