Gamers Spend $700 a Year on Games12 Apr, 2005 By: Stephanie Prange
Gamers spend more than $700 a year per person on games and accessories, according to a poll conducted by IGN Entertainment, an Internet media company.
The study, which profiled more than 5,000 consumers frequenting the IGN.com and GameSpy.com sites, found these gamers spent $341 a year on console titles, $233 a year on PC games and $140 a year on game accessories.
Gamers polled played games an average of 20 hours a week, with 10 percent saying they spent 40-plus hours per week playing games.
More than 90 percent of survey respondents were male.
The survey found game rentals were a popular way for gamers to decide if they want to own a title. More than 50 percent of respondents said they rented games, and they rented on average about 11 games per month.
More than 60 percent of those who said they rented games said they eventually purchased the title they rented.
When it comes to buying video game titles, these gamers said they made their purchase decisions based on game reviews and media such as trailers, screen shots and demos, the study found.
Reviews were the most influential source of information, respondents said, with 25 percent citing this factor as most important to them when buying games. Review scores and word-of-mouth about a game were the next most important factors, followed by game demos, respondents said.
Few respondents said they chose their games based on the publisher or developer. Publishers' Web sites and print advertising were the lowest-ranked factors in choosing which games to buy, according to the poll.
More gamers are going online to educate themselves about games, but most of them are still going to traditional brick-and-mortar stores to make purchases. Those who buy online bought games most frequently, an average of five times a month vs. a little more than three times a month for those preferring to buy from brick-and-mortar outlets, the survey found.
As far as places to purchase a video game, respondents prefer Electronics Boutique, GameStop and Best Buy for console games. For accessories, gamers surveyed said they prefer Best Buy, Walmart.com and Electronics Boutique.
Respondents said the top e-tailers for console games were Amazon.com, EBGames.com and eBay/Half.com.
About a quarter of the respondents said the ability to trade in games was somewhat important to them, with more than 20 percent saying it was extremely important.
Gamers surveyed said that they prefer to purchase games early, with 35 percent to 40 percent saying they either pre-order their games or buy them in the first week of release.