'Game Plan' Scores on DVD31 Jan, 2008 By: Thomas K. Arnold
The Game Plan, the football family comedy strategically released on DVD at the peak of football season by Walt Disney Studios Home Entertainment, easily captured the top spot on both the national DVD sales and rental charts the week ended Jan. 27.
The film, which earned $89.7 million in theaters, sold 67% more units its first week in stores than its nearest competitor, fellow newcomer Saw IV, from Lionsgate, which debuted at No. 2 on the Nielsen VideoScan First Alert sales chart.
The previous week's top seller, 20th Century Fox's Family Guy Presents: Blue Harvest, slipped to No. 3 its second week in stores, while Lionsgate's Good Luck Chuck, No. 2 last week, fell to No. 4.
On Home Media Magazine's rental chart, The Game Plan came out ahead with estimated rental revenue of $10.2 million, bumping the previous week's top renter, Good Luck Chuck (view trailer) , to No. 2, with earnings of $9.2 million. Saw IV (view trailer) debuted at No. 3 with $8.2 million, or 13% of its total $63.1 million theatrical gross.
Another Lionsgate release, the remade Western 3:10 to Yuma (view trailer), is showing remarkably long legs. Its third week in stores, the film remains in the top 5 (No. 4 this week), earning an additional $7.3 million in rental revenue to bring its total take to $26.9 million, or 50% of its theatrical gross.
Saw IV was the week's top Blu-ray Disc seller, beating The Game Plan among the early-adopter crowd. The Bourne Ultimatum was the top HD DVD seller for the week.