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GAME BREAK: Game Boy Advance Sold Out; Infogrames Axes One-Third of Humongous Staff

18 Jun, 2001 By: John Gaudiosi

Game Boy Advance Sold Out

Nintendo of America sold through its initial 500,000 units of Game Boy Advance in its first week at 6,000 retailers.

The system has been selling out at all retailers, as soon as the 32-Bit portable system hits shelves. An additional 100,000 units were sent to retailers over the weekend. Nintendo expects to have shipped one million units by the end of June.

"We knew demand was going to be strong but this is a record-setting response," says Peter Main, executive vp, sales and marketing, Nintendo of America. "The good news is that we are able to shipapproximately another 500,000 units by end of June with further product to become available through July and August."

While peripheral devices like lights, cases, AC adaptors and charger packs from Nintendo, Nyko, Pelican Accessories, Interact Accessories and Nuby havebeen selling slowly, which is typical at launch, retailers told Video Store that the games have been selling well. Without a dud among the 17 launch titles, Nintendo’s F-Zero: Maximum Velocity and Super Mario Advance, Activision’s Tony Hawk Pro Skater 2, Atlus’ Dodge Ball Advance and UbiSoft’s Rayman Advance are among the bestsellers for the new system.

Infogrames Axes One-Third of Humongous Staff

Humongous Entertainment (www.humongous.com), a product development studio of French videogame giant Infogrames, laid off 82 employees, roughly one-third of the studio’s staff at anemergency meeting June 14.

An Infogrames official told Video Store that the move was "part of arestructuring" of the studio. Best known for Freddi Fish, Pajama Sam, Spy Fox, Putt Putt and theBackyard Sports franchise, the official said Humongous will focus on its core franchises for PC andexpand its current library to console platforms. Infogrames had previously moved Humongous’ sales, marketing and public relations employees to Beverly, Mass., the former headquarters of Hasbro Interactive.

Infogrames previously laid off 45 of the 188 workers at Hasbro Interactive andapproximately 30 Games.com staff in February. Infogrames has completely closed down itsGames.com Alameda, Calif., studio and the Web site, which was part of its $100 million acquisition of Hasbro Interactive, will remain in its Beta stage.
--John Gaudiosi

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