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In-Game Advertising at $852M by 2011

22 Aug, 2007 By: John Latchem

Advertising in video games played on consoles connected to the Internet will grow from $80 million in 2007 to $852 million by 2011, according to ABI Research.

“In many ways, console vendors and game publishers view gaming services as an ever-more attractive channel to reach an active demographic,” said research director Michael Wolf.

Previously available static advertising meant game makers and their ad partners could not create real-time marketing messages. Now, ad clients are incorporated directly into game engines, allowing advertisers to reach their audience when the game console is connected to the Internet.

ABI also predicts revenue for casual and classic game downloads will increase from $93 million in 2007 to $1.1 billion by 2011.

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