Gallery, Regal in Marketing Deal27 Feb, 2004 By: Holly J. Wagner
Movie Gallery and Regal Entertainment Group are in deals with Nashville-based The Animal Band to debut the group's new Imagination Dance DVD in theaters and at Movie Gallery stores starting March 10. Regal will screen the program at more than 80 theaters nationwide at 10 a.m., just as the DVD and VHS become available at Movie Gallery stores. The film has a tag at the end directing viewers to Movie Gallery to buy their copies. The title features 13 songs and digital animations woven throughout a live performance that includes stage effects, audience participation and educational messages. Koch Entertainment Distribution distributes the title.