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Gaiam No.1 in Fitness Market Share

By Angelique Flores | Posted: 16 Feb 2008

Gaiam once again took the top spot in fitness market share for 2007, according to Nielsen data.

“The success we enjoyed in 2007 was the culmination of many important factors that include superior relations with our retail partners, innovative content that is in line with recent fitness trends and a brand-oriented strategy that puts our overall line of products ahead of any individual title,” said Bill Sondheim, Gaiam's president of entertainment and worldwide distribution.

Some of Gaiam's popular fitness franchises include “The Firm” and “Billy Blanks.”

Lionsgate nudged up to No. 2, from its third-place ranking the previous year, and had the No. 1 title of the year with Dancing With the Stars: Cardio Dance. That along with the “The Biggest Loser” workouts, Denise Austin and the addition of Kathy Smith gave the mini-major its best year to date, said Kajsa Vikman, Lionsgate's VP of marketing.

Anchor Bay Entertainment finished again in the top three, close behind Lionsgate.

“Our fitness sales for 2007 were up over 40% vs. 2006, so we are quite happy,” said Julie Cartwright, VP of brand marketing for Anchor Bay, who noted that some large retailers — such as Wal-Mart — aren't included in Nielsen numbers.

Vivendi Visual Entertainment lept from ninth place in 2006 to No. 4 in 2007 — a ranking based on its distribution of Bodywisdom Media's products.

Some of the companies new to this year's top distributors list are Acorn Media, Bayview and Razor Digital Entertainment.

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