Gaiam Launches New Wellness Category16 Feb, 2008 By: Angelique Flores
Leading fitness distributor Gaiam has created Gaiam Wellness, a new label. The new category offers DVDs and kits that combine Eastern healing traditions with modern science to create practical and holistic methods to relieve stress, prevent and treat chronic illness, and ease aches and pains.
The first batch of titles streets April 1 (prebook Feb. 19).
Among the titles in the “Restorative Exercise” series are Restorative Exercise for Foot Pain ($24.98), Restorative Exercise for Spinal Alignment ($29.98), Restorative Exercise for Relaxation Kit ($29.98) and Restorative Yoga for Vitality Kit ($39.98).
The “StrongWomen” line includes StrongWomen Osteoporosis Prevention and StrongWomen Weight Loss, each for $19.98.
The “Ayurveda Wellness” DVDs are Ayurveda for Weight Loss, Ayurveda for Stress Relief and Ayurveda for Lymphatic Detox, each for $19.98.
The “Qigong” series has Qigong for Beginners ($19.98), Qigong for Cleansing/Detox ($14.98) and Qigong for Stress Relief ($14.98).