Gaiam Gets a Green Thumbs Up12 Apr, 2007 By: Jessica Wolf
Lifestyle company and leading fitness video provider Gaiam has been named one of the “100 Best Corporate Citizens” by Corporate Responsibility Officer magazine.
Gaiam ranked No. 24 on the magazine's list that acknowledges U.S. companies who exhibit corporate responsibility, especially with regard to conservation and ecological behavior.
It's Gaiam's third time on the top list, climbing from No. 32 in 2006 and 57 in 2005.
In mid-2006 Gaiam joined with The Conservation Fund and its Go Zero program, launching the ground-breaking “sustainable shipping” program. The first of its kind, this initiative offers customers the opportunity to add a small donation at checkout that will go toward planting trees to offset the global warming impact caused by product shipping.
Gaiam also is offsetting the climate-change impact of its corporate operations. Since launching the Go Zero program, Gaiam and its customers already have funded the planting of more than 52,000 trees, which The Conservation Fund says will sequester approximately 67,000 tons of CO2 in the grove's lifetime and reforest approximately 165 acres.
According to the company, Gaiam's vision is to create an expanding global community of like-minded people with increasing power to effect change. Through the company's annual Earth Day for Kids program, Gaiam sent inner-city fourth and fifth graders to the Solar Living Institute in Hopland, Calif. to learn about renewable energy, eco-responsibility and their interdependence with the environment.
“We are honored to be named on the magazine's list and absolutely thrilled to be recognized for our commitment to social responsibility,” said Lynn Powers, Gaiam's president. “Gaiam values the authenticity and entrepreneurial spirit that helped bring this lifestyle into the mainstream, and we are committed to maintaining those attributes as we continue to expand and find new ways to make the world a better place.”